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Vegan & Vegetarian Certification


 

What is vegan and vegetarian?

At the same time as the complexity of modern food industry rises and consumers become more and more cautious on their dietary choices, the plant-based lifestyle emerges as one of the fastest growing trends in food consumption.

Vegan (only plant-based) and Vegetarian (vegan plus dairy, eggs, and honey)  dietary choices are rapidly rising and the total value of consumption has already grown to more than 100 bn euros, with almost a 5% of food products nowadays being labeled as such.

Main reasons are evident in this slide:

source: Proveg Market Data Compilation

Plant based meat, dairy, fish, and eggs products are increasingly substituting their conventional counterparts in all countries as flexitarians account for as much as 90% of this consumption. Flexitarians are those who eat a mostly vegetarian diet but occasionally eat meat and are estimated to be a 25-50% of the population depending on country.

The plant - based trend is here to stay - the question is whether you are ready to exploit this opportunity.

If yes, join us, join V-label

 

Vegan. Vegetarian. International by V-label.eu

The V-Label is an internationally recognized, registered symbol for labelling vegan and vegetarian products and services and is used by an increasing number of institutions around the world.

As early as the 1970s, today’s V with the leaf in the top right-hand corner began to be used as a symbol for the vegetarian lifestyle. It became internationally known mainly through its presentation at the first European Vegetarian Congress in 1985. In the same year, the European Vegetarian Union (EVU) was founded and has since made the V an integral part of its logo.

                                      

And in 1997 the first product line of meat alternatives bearing the V-Label came onto the Swiss market, authorized by Swissveg. Since 2008 the trademark rights have been managed by V-Label GmbH in Switzerland but most of the certification work takes place locally by the local partners in the individual countries, currently available in 27 countries.

Greekexports is V-Label’s newest partner that joined in 2020 the effort to grow the plant-based movement in the food and cosmetics industries in Greece, Cyprus, and Kosovo.

V-label has curretly approximatelly 1300 producers that offer more than 30,000 products that are labeled with its vegan or vegetarian sign.

 

Wish to join the plant-based market?

You can now use the online platfom of V-label to submit your request here

 

Contact Us

For more information contact GREEKEXPORTS, Straitsa 2, Therni, Greece tel +30 2310 474115 or email v-label@greekexports.org

 

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