Anuga Halal & Kosher Trend Zone

Around 165,000 trade visitors from 198 countries and 7,405 exhibitors from 107 nations (only 9.6% from Germany) with space covered up to 284,000 m²   – Anuga once again impressively confirmed its status as the world's most important business and communication platform of the food industry in 2017.

Around 165,000 trade visitors from 198 countries took advantage of this unique offer for sourcing, information and ordering at top level, the foreign visitors accounted for approximately 75%.

HCS was there with a booth conveniently located between Halls 2 and 4 and close to the west exit. Next to HCS booth was also Anuga Halal Market, an initiative from major halal media Dagang Halal.

ANUGA Trend Zone focused again in the two categories of halal and kosher food by promoting special catalogues with the companies that had relevant claims for their products. Halal trend zone amounted to 2361 companies, whereas kosher trend zone had 2031 entries.

Here is the information provided in those catalogues, concerning Halal and Kosher Food:


Halal Food


Halal certification is increasing in importance in order to cater for growing Muslim population outside of the Middle East and Asia. In addition, growth in trade with the Islamic Middle East and South East Asian markets present export opportunities for food and beverage manufactures, whereby halal certification is a necessity.


Analysis of new product launchers with a halal certified claim increased by +13% from 2015 to 2016 according to Innova Market Insights data. Traditionally, while most halal certified claims are found on product launchers tracked in the Middle East & Asia regions, there is evidence of growth (+9.45% CAGR, 2016 vs. 2011) for halal certified product launchers found outside of these regions. Halal certification is widerspread for many products types, with leading sub-categories for global product launch activity tracked in 2016 being sweet biscuits/cookies (8.9%) and savory/salty snacks (4.7%). An increased prevalence of halal products on supermarket shelves around the globe is anticipated.



Kosher Food


Kosher foods that conform to Jewish dietary law are increasing in prevalence worldwide according to Innova Market Insights new product launch data. New products with a kosher claim increased by 24% from 2014 to 2015 and further increased by 6% from 2015 to 2016. This indicates that food manufactures are recognizing the significant market potential that kosher certification can offer.


There is considerable variation among regions for the availability of kosher products. North America was responsible for a 63% share of all kosher product launchers tracked in 2016, following by Latin America (10%), West Europe (8%), Asia (7%) and Middle East (6%). The leading global market sub-categories in 2016 for kosher claims were savory/salty snacks (4.2%) followed by bouillons/stocks/seasonings/herbs (4.1%) and baking ingredients and mixes (4.1%). The growth of new products with kosher claims should accelerate in regions in which there is most demand for kosher product convenience.




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